Marketing

Marketing is not advertising. And it’s not generating awareness. Marketing is a complex, strategic function that defines the future of your business.
Good marketing means simply to "sell more, to more people, more often, for more money".

The 4 Field - Marketing support:

ANALYSIS

• Marketing Audit
• S.W.O.T. analysis
• Market Research : design & analysis
• Brands’ analysis
• Marketing Financials (P&L)
• Competition audit &anp; analysis

STRATEGY

• Marketing strategy
• Marketing concepts
• Marketing Mix
• Company & brand image/profile
• Brands positioning
• Strategic Segmentation
• New markets targeting
• New product development

OPERATIONS

• Actions of Marketing-mix
• New product launch plan
• Advertising & Media plan
• Plan of Promotions to consumer & trade
• Managing Ad / Media / Promotion agencies
• Internal Communication Optimization

IMPLEMENTATION

• Marketing Plan Implementation
• Company profile design/development
• New product design
• Packaging design/development
• Advertising: concept, creative, TV Spot, Radio,Outdoor, PR, Direct, Internet etc
• Point of sale material, sales tools development
• Design & execution of promotions in pos